6 Ways To Start Generating Leads From Your Google Business Profile

6 Ways To Start Generating Leads From Your Google Business Profile

Your Google Business page is a free, powerful lead generation tool that you're only just scratching the surface of. Here are 6 ways to start monitoring and generating leads from your local Google business page.

Marketing Your Business Without Advertising Costs

Google has a lot of useful tools for small business owners, and one of the most under-utilized is Google My Business. This tool allows you to manage your listing with Google, including editing your description and photos, pushing content to your listing. If you're not using your Google Business Profile to its fullest potential, you are missing out on one of the best business growth tools available online. 

How to Identify Potential Customers

Every person who visits your profile is a potential customer, but you need to know how to identify them. Before placing keywords on your profile, it is important that you first determine who your target audience is. This will help you figure out what words and topics they are likely to search for, which will in turn give you better results.

Increase Brand Awareness

Google offers lots of ways to increase your brand awareness and generate leads through your Google Business Profile. You can upload videos, make updates, respond to reviews, and more. It's important for you to be responsive on these platforms as potential clients like transparency and will know if you don't monitor your profile.

Optimize Your Listing for Search

To maximize your visibility and increase the odds of getting found in a search, we recommend that you:

- Include your NAP or "name, address, phone number"  in your listing. If you have a website, include that as well. - Include relevant keyword(s). In general, the most important keywords, in order of importance, are:

(1) Your primary service or product 

(2) The geographic area in which you are located.

Ensure that your description is unique, compelling, and full of relevant keywords. 

Get More Reviews and Ratings

Reviews and ratings play a major role in Google's search engine. When Google users land on your website or app, they'll be looking to see if you have any reviews and ratings before they commit to buying your product. A great place for these is on your business profile, so make sure you're soliciting feedback and encouraging customers to rate and review you everywhere possible.

Leverage Google My Business

You can use Google My Business to get more leads. This is a great tool that will help you attract new customers and prospects. You will be able to publish your business's photos, videos, ratings and reviews, hours of operation, links to social media profiles, and more.

Conclusion

Are you ready to utilize your Google Business Profile to it's fullest? We are here to help. We offer Google Business Profile Verification as well as ongoing management to increase your organic local rankings.