Egility Digital

Short Form Video Marketing

Short-form video content is powerful for marketing because it is attention-grabbing, engaging, mobile-friendly, cost-effective, and effective for increasing brand awareness.

Vertical Video Marketing

Brands and Local Businesses.

Vertical Video Marketing

Vertical Videos for Churches.

Vertical Video Marketing

Why Short-Form Video Content is the Future of Marketing?

Are you struggling to capture your audience's attention with your marketing efforts? It's time to switch to short-form video content. With the rise of social media platforms like Instagram and YouTube, short-form videos like Reels and YouTube Shorts are becoming increasingly popular among consumers. Here are some reasons why investing in short-form video content is a smart move for your marketing strategy:

01

Attention-Grabbing

Short-form video content is perfect for capturing your audience's attention in a world where attention spans are shrinking. With just a few seconds, you can convey your message effectively and leave a lasting impression.

02

Cost-Effective

Creating short-form video content is more cost-effective than producing longer videos. It requires less time and resources, making it an affordable option for businesses of all sizes.

03

Shareable

Short-form videos are easy to share on social media platforms, which means they have the potential to reach a wider audience. With the right content, your short-form video can go viral, increasing brand awareness and engagement.

At Egility Digital, we specialize in creating compelling short-form video content that resonates with your target audience. Our team of experts can help you craft a message that captures your brand's essence and conveys it effectively in just a few seconds. Don't miss out on the benefits of short-form video content. Let us help you create a successful marketing campaign that engages your audience and boosts your brand's visibility. Contact us today to schedule a consultation and discover how we can help you achieve your marketing goals.

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Why short form video marketing is so powerful?

Short-form video content has become increasingly popular for marketing, and there are several statistics that support its effectiveness:

  • Attention Span

    According to a study by Microsoft, the average human attention span is now 8 seconds, which is shorter than a goldfish. Short-form videos, typically between 15-60 seconds, are perfect for capturing the viewer's attention and delivering a message quickly.

  • Engagement

    Short-form videos are more likely to be shared on social media than longer videos, resulting in increased engagement. A study by Wibbitz found that videos under 90 seconds have an average retention rate of 53%, while videos longer than 30 minutes have a retention rate of only 10%.

  • Mobile Devices

    More people are using their mobile devices to watch videos, and short-form videos are easier to consume on smaller screens. A study by Cisco found that mobile video will account for 75% of total mobile data traffic by 2026.

  • Cost-effective

    Short-form videos are more cost-effective to produce than longer videos, as they require fewer resources and can be created quickly. This makes them a great option for businesses with limited budgets.

  • Brand Awareness

    Short-form videos can quickly and effectively increase brand awareness. A study by Animoto found that 93% of businesses reported gaining a new customer as a direct result of a video posted on social media.

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