7 Google SEO Tips to Ensure Your Site Stays Ahead in 2022

The most challenging aspect of SEO is its fluidity. Google's algorithm is updated 500-600 times each year. This ensures at least one update every day of the year. Even SEO experts who devote their entire careers to determining rank criteria find up scratching their heads at the end of the day. To help you keep up with the game, we've compiled these seven helpful tips you can implement to increase your chances of ending 2022 with a bang. Read on!

1. Meta descriptions

It's now time to improve those dreaded meta descriptions. This is an old-school SEO trick. However, according to a recent survey, 30 percent of websites nowadays do not use meta descriptions. However, if we write clear and concise meta descriptions, we can entice users to click. This means using descriptions that include your focus keywords that people are searching for. When Google uses your meta description, it encourages those clicks and acts as additional marketing for your brand and website.

2. FAQ and how-to schema

Another easy way to increase clicks is to add schema markup to your FAQ and how-to pages. By adding this schema, you can add recipes to your website. So if you go to Google and search for "how to make a chocolate cake," you will see your recipe immediately. And one of the facts that will be listed is that you need one cup of flour. And when you click on that, it will take you to your recipe page to see all the ingredients and the directions.

3. Local SEO

If you're a local business and you want to be found on Google, the best way to do that is to use local SEO for your business. This is one of the most popular search algorithms that Google has. So if you want to rank for local searches, there are three main things you will need to do:

1. 
   Figure out what your target audience is in terms of location.
2. You want to optimize your website for mobile users.
3. You want to make sure you put in your Google My Business data.

4. Create engaging content

In terms of earning more clicks, the best way to do that is to create engaging content. If you can create viral content that serves as a magnet for your audience, you can get many people to come to your website and read a few of your pages.

5. Use data-driven marketing

Another smart way to earn more clicks is to use data-driven marketing. So as you're thinking about your content and your strategy, and which types of website visitors you want to attract, you can use data to help guide your decision-making.

6. Optimize your website for mobile

If you're a local business or have a website built for desktop, one of the things you should do is optimize your website for mobile. That's pretty much a no-brainer. Google has rolled out many mobile-friendly updates, so it's even more critical now to optimize your website for smartphone and tablet users.

7. Optimize your website for voice

The next thing that you should do is optimize your website for voice. So as people use Google to search for things, they use voice search a lot more frequently than they did just a few years ago. So if you optimize your website for voice, you can earn more clicks by getting visitors to your website to click on the listing.

Conclusion

So there you have it. These are seven practical tips that you can implement in your SEO strategy. Again, this is not a comprehensive list. There are a lot of different techniques and strategies that you can use. However, these seven tips will help improve the organic traffic on your website and set you up for a more successful 2022.

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