4 Digital Marketing Strategies That Can Improve Your ROI

Marketing has come a long way since its early, traditional means. Now that digital media is taking over, there are more ways than ever that you can use digital marketing to improve your Return on Investment (ROI).

On average, companies should have at least an ROI of 5:1 ($5 gained from every $1 spent on the marketing). Having anything lower means your campaign is non-profitable.

It is always good practice to aim for high ROI so that you can increase your profits and measure the effectiveness of your campaign efforts. Here are some of the digital marketing strategies you can use to build a higher ROI.

1. Taking Advantage of SEO

Search engine optimization (SEO) is a handy guideline for developing content so that you are more user-centric. With the right execution, it could place your ROI at 22:1, which is higher than you could ever hope for. 

Taking advantage of SEO guidelines and using them as a cornerstone to build your content will help you attract more traffic to your digital platforms. It is one of the best digital marketing strategies to increase ROI.

By seeking to answer the questions of your audience through your content, you are making search engines realize the value of your website and place you at higher authority, giving you leverage over your competitors.

2. Making Use of Social Media Marketing

Social media marketing is also a viable digital marketing strategy, thanks to the growing online presence of corporations and brands on multiple platforms. It doesn’t require too many costs, making it an efficient investment for your campaigns.

Hosting social media marketing campaigns will help you build engagement with your audience, introduce new products, and gain new customers.

Although measuring ROI through social media is more complicated than other digital marketing strategies, there are many ways that you can do so. For instance, engagement rates, clicks, and acquired leads are useful criteria to gauge the success of your campaigns.

Plus, many social media platforms have special features for creators and brands to measure important analytics right on the app or website itself.

3. Building Leads Through Email Marketing

Email marketing remains one of the most consistent forms of lead generation in digital marketing. It averages about a 42:1 ROI, making it one of the most effective strategies to use in campaigns. 

It has been used far before any of the new digital marketing strategies arose in popularity. It mainly involves creating contact lists and sending out emails informing audiences of your new products and services and other necessary information.

It is a very budget-friendly strategy that is continuously proven efficient by many digital marketers.

4. Using PPC Campaigns

Pay Per Click (PPC) campaigns are in line with many of the digital marketing strategies we have listed above. It will give you precise estimates of how much profit you are gaining from your digital campaigns. As the name suggests, it measures effectiveness through clicks but focuses specifically on paid ads.

Although it is the more costly strategy, it is highly useful in gauging the success of your ad campaigns. It is not a long-term solution, but it is great to use for specific campaigns.

Conclusion

Maximize your resources to create digital marketing campaigns that stick. When you invest in your digital marketing strategies, you improve your ROI significantly, increasing your profit and boosting brand awareness.

Build your online presence today with the help of Egility Digital. We are a digital marketing agency looking to help you create responsive digital solutions for your marketing needs. Contact us today to get started!