Nowadays, any business must have a website because it's the easiest way to present their offerings to their prospects. However, a website alone isn't enough because it should also be designed aesthetically pleasing and functional. Even more important is that search engines consider mobile device usage, so responsiveness is a crucial factor.
Web design responsiveness refers to the site's ability to adjust or resize its layout to fit any device's screen size. It always provides an optimal user experience regardless of the screen's dimensions. It's also beneficial because it can integrate the functionalities of each device, such as touching, swiping, and pinching.
However, many companies still take this factor for granted, which is why it affects their business negatively in many ways, such as:
#1 - Bad User Experience
Whether it's responsive or not, poorly designed sites hinder the user experience, but if your website isn't responsive, the experience will be dire.
If the site isn't responsive, how users interact with it will vary depending on their device and web browser. This means that there's a greater chance that you'll present a different set of features depending on the device your users visit your site with. Your website will struggle to generate a good experience, which can frustrate users and prevent them from converting.
#2 - Bad Brand Image
The only thing worse than your users not having a good experience is when the brand is at fault for the less than stellar service.
Aside from that, poorly designed websites look unprofessional, which further reduces the chance of your prospect continuing with the purchase process. This can be detrimental to your company because potential clients will not only be dissatisfied with your product or service, but they also won't trust your brand anymore. This might cause them not to take your brand seriously, even if they eventually get to visit your new, dynamic site.
#3 - Not Reaching Social Media Users
A poorly designed website isn't just a problem for online customers because it affects your social media presence. Since social media plays a vital role in brand awareness, it can make or break your social media marketing strategy.
If you want your strategy to raise brand awareness effectively, you'll need to have an optimized website for search engines. You'll do this with a responsive website since it's crawler friendly.
Some of the most popular social media sites today, such as Facebook and Twitter, have a responsive platform. If a user visits either site on their mobile device, they'll still have the same view and experience as they would if they were using their computer.
#4 - Insufficient SEO Efforts
Search engine optimization (SEO) plays a vital role in improving your site's visibility in search engines. A poorly designed or non-responsive website prevents this because it creates a bad user experience, especially if it's not optimized for search engine crawlers.
A website that's not optimized for mobile devices hinders SEO efforts because search engines are blocking it. Even if search engines crawl it, it won't get the right SEO signals if the website isn't responsive, which will hinder its ability to rank well in search engines.
#5 - Missed Business Opportunities
Whether you're a local or an e-commerce business, getting your site responsive is essential. Like how local businesses can turn into online businesses, the same thing can happen somewhat reverse.
Going mobile is becoming a necessity for businesses in today's digital age because more and more of the online population is doing their shopping via mobile devices. If your site isn't optimized for mobile devices, you'll miss out on many opportunities to generate sales.
Conclusion
Having a website is just half the battle because it's also a matter of how you design and optimize it for mobile devices. A responsive website is key to successfully maximizing your online presence because it broadens your reach. Remember not to take it for granted and check your site regularly to ensure it's still performing well.
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