4 Tips To Automate Your Marketing & Sales Process

4 Ways to Automate Your Marketing & Sales Process

Automation. The word alone can strike fear in the heart of any business owner, but if you're using automation in the right way, it can actually do wonders to your business. Here are four ways you can use automation to increase productivity and close more deals!

What is automation?

Automation is the process of carrying out tasks without human involvement. It's a powerful, inexpensive, and available resource. If you're trying to seriously increase your sales and profitability, you'll need to look into this technology as part of your global marketing plan. The goal of content automation is to completely automate the marketing and sales process - performing actions based on certain criteria in your database without any human interaction.

Levels of Automation

There are various levels of automation in your sales process. The initial level is the human-to-human interaction. This type of sale is time consuming and can be stressful. It's best for prospects who don't require much information about your company, products, or services. The next level is the human assisted automation, where a member will use tools like LinkedIn to send out cold emails or answer general questions about your business. This type of sale requires less work to get started but may still require some personalized attention, like phone calls or email responses. The third level of automation is using an automated assistant like TextExpander to create templates for repetitive interactions with prospects. This way you don't have to retype the same response over and over again -

Why automate your sales process?

Automating your sales process can dramatically increase your efficiency, consistency, and ROI. It will also take the pressure off of you to complete tasks in a timely manner, which is an added bonus if you're not great at meeting deadlines. You'll have more time to focus on higher priorities or just relax! The best thing about automation is that it's quick and easy. With just a few clicks of your mouse, you can set up computer-based tasks to be completed for you.

How to automate your sales process?

Automating your sales process means establishing a system where the work of selling is done by one or more machines rather than people. This can be accomplished in a number of ways, but there are two main approaches to the issue: you can either have a software-based system that can take care of it all or have a hardware solution that does some of the job.

Automate all the things!

Automation will allow you to save time and focus on the things that matter the most - like social media marketing, brand awareness, or acquiring new leads. You may think that automation is not for you because it's "too difficult" or "too expensive". But in reality, it's one of the smartest moves you can make. Automation empowers your team so they can work at their maximum capacity without worrying about never-ending tasks, freeing up hours of time for other important tasks.

Conclusion

If you want to scale your growth, cut costs tied to tedious tasks, business owners must consider Artificial Intelligence in their marketing strategy. The goal of automation is to free up time and close sales faster through automatic follow up, appt booking, text, emails, and closes. 

We are professionals when it comes to using automation in sales and marketing. Talk to a live agent now to discuss what we can do to level up your growth this year.