How to Increase Your Online Visibility - 4 Ways to Shine Through the Clutter

How to Increase Your Online Visibility is a vital part of any marketing strategy. There are many factors that make it difficult for your business to be found online, including competition, outdated SEO practices, and ineffective advertising. But there are also several simple strategies that will improve your online visibility. Here are four ways to improve your visibility and shine through the clutter. We'll explain each one in more detail.

1. Use Call to Actions on Your Website

Maybe this doesn’t count as increasing your visibility? But calls to action are so important in converting a potential client into an actual client. So for this reason and so much more, effectively using a call to action is number one on our list. 

Your website design should include clear targeted calls to action throughout the user experience. The first step in creating a killer call to action on your website is to understand your target audience.

Then, tailor the copy and the button phrase to match. For example, a user on a desktop might initially be invited to download free content. Later, a visitor on a tablet might be prompted to download a premium version of the product or request a demo. This strategy is particularly effective on mobile devices.

When writing a call to action, it is imperative that you evoke a sense of urgency in your website visitors. By stirring their curiosity and sparking interest, you will increase sales and conversions. But how do you create a compelling call to action?

A sense of urgency will stir your audience's curiosity and encourage them to click on your CTA. The next rule is to make your CTA clear and easy to understand.

2. SEO, SEO, SEO

One of the main benefits of SEO services is its ability to improve search engine visibility. It is important to understand that SEO is a continuous process, which will continually evolve. If you want to increase your online visibility, you must keep up with SEO. Learning more about SEO will help you optimize your website and strengthen your brand's presence online.

The best way to ensure that your website is visible to search engines is to make sure it is well-designed. Your content needs to be easy to read, and navigation menus should be clearly placed. Your font size and color should be readable and not hard to scan. If your fonts are too small or too dark, visitors will have a hard time reading your content. Invest in a website theme that will be relevant to your business.

As mentioned, SEO strategies will help you get more visibility in search results. For instance, you can start by ensuring that your website's navigation is properly organized. It is important that your navigation menus are placed strategically. 

Once you have optimized your on-page SEO, it’s time to move on to backlink outreach and keyword-targeted blogging to increase your overall search rankings. 

SEO although tedious and sometimes hard, is the best long-term strategy to increase your online visibility and legitimize your brand. 

3. Directory Listings

Directories provide many benefits to online businesses. Among these is a boost in online visibility, which is essential for SEO. With over 1.5 billion websites online, it is important to attract the right visitors to your site. The right visitors will make your business successful. If you want to attract more customers, get listed on directories. You will also have the benefit of having a backlink, which is a powerful weapon against Google search.

Adding your business to online directories is one of the best ways to boost your online visibility. You will get your business shown in search results if you're listed in the right places. Building out your online presence requires constant effort on your part. You will have to find the right directories, submit your information to them, and wait for the results. In the meantime, a citation service will help you get listed in as many places as possible in the shortest amount of time.

4. PPC Campaigns

How do PPC Campaigns increase your online visibility? In a nutshell, PPC is a form of paid advertising that puts your brand in front of your targeted audience whenever they are online. By using PPC to promote your website or business, you can expand your reach in an instant. With proper keyword research, you can target the right audience and get more traffic and conversions. If you have an ecommerce site, you can use PPC to drive quality leads straight to your checkout page. You can also select keywords and target devices to ensure you get the most exposure.

With PPC, you can track your results and use them to improve your ad copy and landing page. Potential customers typically use Google to look for products they want to purchase. This means that your ads should be appealing and engaging, as well as have a compelling landing page. You can choose between display ads or YouTube ads. Those in the eCommerce business should choose Google shopping campaigns, as they appear at the top of search results.

Using PPC to boost your programs and campaigns is an excellent way to gain more visibility online. You can launch new offers within a matter of days, and improve your visibility during peak seasons. In addition to using PPC to increase your visibility, it also boosts your SEO efforts. By leveraging ad-specific keywords, you can rank higher in search results and beat competitors. If you're a business owner, don't be afraid of taking advantage of PPC.

Egility Digital specializes in connecting businesses to their ideal clients through end to end sales and marketing solutions. Your only a call, chat, or email away from increasing your visibility, conversion, and overall revenue.  Speak to a live agent now.