5 Digital Marketing Strategies That Complement PPC Ads

Paid search advertising is unrivaled when it comes to reaching out to new customers. Because potential customers come from search engines like Google and Bing, relying on pay-per-click (PPC) ads is an ideal option for getting your business discovered.

However, if you rely entirely on search advertising, you'll miss out on other ways to acquire new clients throughout the entire buying process. After all, you wouldn't want to appear only when they begin their search, as you want to be visible to them everywhere. 

Use PPC + SEO for Stronger Search Engine Authority 

SEO, or search engine optimization, focuses on boosting your website and online presence to help you rank in search engines for keywords relevant to your business.

On a regular search engine results page, you'll notice the following:

• 
  Pay-per-click outcomes (this is where PPC ads appear);
• Listings on maps (for local searches); and 
• The results of organic searches.

SEO helps grow the visibility of your website in organic search results, which may include Maps listings. If you use both SEO and PPC, you might appear many times on the search engine results page, growing the likelihood that a user would click on your website.

According to a Bing analysis, firms that ran PPC campaigns experienced a 31 percent boost in clicks compared to businesses that relied purely on organic tactics.

Running both local SEO and PPC campaigns may provide you with valuable data about your target demographic. For instance, if you're a plumbing business and see that people searching for "toilet running" are coming to your website in more significant numbers, you may run a sponsored search campaign targeting that term to attract even more visitors.

Use PPC + Listings Management for Enhanced Local Search Visibility 

Investing in a listings management plan is an excellent approach to improve your chances of showing organically in local search results. Listing sites such as Google My Business, Yelp, and CitySearch gather information about your business to help consumers discover you through mapping applications, review sites, and search engines.

When you combine PPC ads with a listings management approach, you may improve your chances of appearing in local searches, which account for 46 percent of all Google searches.

Use PPC + Retargeting for More Conversions 

Retargeting allows you to target consumers who have previously visited your website. These ads, like conventional display ads, appear on websites all over the Internet. Still, you may customize the text or pictures to match what consumers have previously searched for or clicked on your site.

Use PPC + Facebook Advertising for Better Visibility 

By combining paid search and Facebook advertising strategies, you'll be able to reach a larger portion of your target audience and increase the likelihood that your brand will be an option when they're making purchase decisions.

Use PPC + Display Advertising for Boosted Brand Awareness 

Boost your business's brand awareness (and conversions) by combining display advertising and PPC campaigns. Display advertising allows you to place a visual advertisement on websites all over the Internet. These ads are designed to increase brand recognition and drive people to your website or a specific landing page.

When used in conjunction with PPC, display advertising may help you boost conversions because your website will appear when consumers are searching for you.

Conclusion 

Overall, PPC services are a cost-effective approach to reach your target audience when and where they are active. It may aid in achieving your business objectives with the support of a variety of other marketing platforms and strategies. 

Egility Digital can assist you with all your marketing needs. We provide search engine optimization campaigns, customized PPC services, and mobile responsive website design solutions. Schedule a call with us today!