5 Core SEO Tactics Every Business Should Know About For 2022

Did you know that organic search traffic (i.e., traffic from Google) converts up to ten times better than social network traffic?

This implies that visitors to your website via Google's search results are far more likely to become a customer or client than visitors via practically any other channel — regardless of whether you're an eCommerce firm, B2B service provider, or local brick-and-mortar establishment.

However, the critical factor here is ensuring that you rank high enough in Google's search results for the relevant keywords to attract high-converting visitors to your site.

Does this seem a little overwhelming? Not to fear — we've got you covered!

The following post will examine SEO essentials that every small business may use in 2022 to increase organic traffic.

1. Develop Content With User Intent in Mind

To rank above your competitors in SERPs, you need to create optimized content for the keywords you wish to rank for.

Keyword research is the most critical SEO step, and it's a step that takes time and effort to accomplish. However, with this powerful SEO tactic, you can target highly-trafficked keyword phrases for which you can rank.

2. Compose Enticing Title Tags and Meta Descriptions

The title tag is your canonical meta tag, and it's the first thing a searcher sees when they land on your page in the SERP.

Having a compelling title tag is crucial to attracting searchers' attention. A compelling title tag will:

• 
  Stimulate their interest
• Precisely describe what's on the page
• Call to action
• Use the target keyword

The meta description is the description searchers see under your title tag. It's what spurs them to click through your page to learn more about your business and offerings.

Ranking for targeted keyword phrases will only be possible if you effectively employ title tags and meta descriptions.

3. Improve Your Loading Speeds

A slow website loading speed will result in high bounce rates and push your SERPs ranking down. As a result, you'll likely lose out on quality organic traffic that could have driven quality conversions.

There are several ways to speed up your website, including using a CDN, caching, switching to SSL, and using the latest browser technology.

4. Ensure Your Contact Details are Up-To-Date

Getting your address and phone number right on your site has become even more crucial in the age of Google My Business. Inputting the wrong contact information not only sends you down the rankings but also leads to customers being unable to find you online.

If you have a Google My Business profile, you should also update the information. If you don't already have a Google My Business profile, now is the time to get one!

5. Build Credibility Through Links

No, we're not talking about wrong links that can get you penalized by Google (and other search engines).

We're talking about the good kind, i.e., links from credible websites and social media.

Links from credible websites can boost your organic traffic exponentially and are a core SEO strategy that every small business should employ in the future.

However, if you're starting and don't have any existing links, you can build them organically by getting backlinks (or inbound links) from other websites.

Conclusion

If your website is not optimized for search engines, you're essentially missing out on a massive chunk of the digital market.

In the future, every small business should employ these core SEO tactics to ensure that they're eligible to compete for the highest quality traffic, thereby increasing their chances of success both online and offline.

When investing in your digital presence, it's best to work with trusted professionals for reliable and effective SEO services. If you're looking for a reputable digital marketing agency in the US, Egility Digital has you covered. Based in Fresno, California, our specialists will provide you with top-notch services to help you grow your brand even further. Contact us and schedule a call today!