5 Ways Content & Web Design Impact Your Site's Bounce Rate

These days, a web page's “bounce rate” is almost as important as its overall ranking position on Search Engine Result Pages (SERPs). A page with low bounce rate is good because it means the user is happy—they found exactly what they're looking for on your website. Many factors affect your website's bounce rate.

Bounce rate can also be affected by the content & web design of your website, and that's what we're going to talk about in this post.

1. Design & Visibility

The design and visibility of your website impact your bounce rates. A high bounce rate on your website can be due to disruptions in navigation and errors. Or it can be a confusing arrangement of your site's content. All of these factors can lead to users bouncing off your site.

When it comes to visibility, it's a good idea to place a banner on your website that is easily visible. Another good thing to do is to use the right keywords and make your website easy to find.

2. Usability

Usability also has an impact on your bounce rate. The usability of your website affects how users interact with your site. Many visitors will bounce off your website if your website is hard to use.

Usability can be affected due to page load time. A page with a lengthy load time will discourage visitors from staying on your site for long. It is a good idea to keep your page load time short, and your website should be easily navigable.

3. Content

Your content is the most important factor in how well your website is ranked on SERPs. Users search for content on the internet, and they'll go on to the websites where the right content is present.

It's a good idea to write great content that attracts your potential customers. Search engines also favor good content, so your content should be unique and relatable. Include valuable information that makes the visitor return to your site and share.

4. Navigation

Navigation on your website is also very important. Content that is easy to navigate is accessible to your visitors, and it can encourage them to stay on your site for longer. It's a good idea to make your navigation easy to use and ensure your visitors don't get lost on your website.

5. Keyword Density

Keyword Density is a term used to define the number of times a keyword or keyword phrase appears on a page compared to the total number of words on that page. The average keyword density for a well-optimized page is 1-2%. A higher keyword density is not necessarily a good thing. A keyword density higher than 5% could make your page look spammy.

Manage That Bounce Rate

Reducing your bounce rate can be challenging, but it's not impossible. It takes time to analyze your site and figure out the major issues. Once you've done that, you'll be able to make changes that will improve the bounce rate on your website.

By learning how to reduce bounce rates on your website, you're going to get more customers who are satisfied with your service.

Egility Digital offers SEO consulting services in Fresno, CA. Let us help you with all your marketing needs. Get in touch with us.