A Step by Step DIY SEO Guide to Audit your Website and Implement your SEO Strategy
Now that we know what an SEO audit is and why it’s important, how do we actually go about getting one?
There are many different ways of doing this, but the most popular methods include hiring an outside company like Egility Digital (For a limited time we are offering a free SEO audit by clicking
HERE).
For instance, if you are in California and want a SEO audit, simply search California SEO company on Google and many options will come up.
or you can perform an SEO audit yourself by following these steps:
1) Get A Good Understanding Of The Basics:
Before getting started, you need a good understanding of how the basics of SEO work. This includes things like meta-tags, keyword research, and backlinks. You can learn all of these things in a few hours by reading online, so it’s not very time-consuming.
2) Use A SEO Tool:
There are many good SEO audit tools out there that you can use to do your own audit for a fee. These will help you check everything from the keywords on your site to the number of backlinks you have and other important factors. We are currently offering a free comprehensive SEO audit and Google ranking report for a limited time. Click
HERE to get your free report.
3) Check Your Competitors:
One great way to get started with your own SEO audit is to check the competition. Go to Google and type in some relevant keywords related to your business and then look through the results for websites that are ranking well for those words. Then go through their websites with an eye for what they’re doing well and what they could improve on. You can also check out their backlinks by performing a competitor analysis through various SEO tools.
4) Check Your Backlinks :
Another great way of seeing how well your website is doing on search engines is by checking your backlinks. Sites with a lot of good quality backlinks tend to rank higher than those with few or none, so you want to make sure you have plenty of them. You can check these by going to Google and typing in ‘ site:yoursite.com ’ (replace ‘yoursite’ with your actual domain name) into the search bar and seeing what results come up.
5) Check On-Page Elements:
As well as checking the backlinks, it’s also a good idea to check things like your on-page elements. This includes things like title tags, meta descriptions, keywords, and other important factors. You can learn more about this here.
6) Make Changes:
Now that you’ve done your audit, it’s time to make changes where necessary. This could include anything from adding more backlinks to changing the meta description on your homepage or adding a new keyword to an internal page. These are just some of the most popular changes you could make which will help improve your site overall, so try out a few different options until you find one that works for you.
7) Check Again:
Once you have made some changes and they have had time to take effect (this could take anywhere between 3 days and 3 months), it’s a good idea to check your rankings again. This will show you how much of an improvement you’ve made, and it will also show you if there are any new opportunities for improvement which you can go after.
8) Repeat:
Once you’ve done this process a few times, you should find yourself ranking well on search engines. However, as time goes on, your competitors might start to catch up with you and overtake you in the rankings. In order to avoid this happening, it’s important that you repeat the process regularly so that your site is always in tip-top shape.
9) Use A SEO Marketing Service Provider:
If all of these steps seem too complicated and time-consuming for you, then there are plenty of SEO marketing service providers out there which will do all of this work for you.
If the idea of doing this yourself seems too daunting or if the thought of spending hours doing research sounds like a waste of time then these services might be worth looking into.
10) Stay Updated :
As online marketing strategies change and search engines introduce new algorithms, it’s important that you stay up to date with what’s going on. This will ensure that you always have the most effective techniques at your disposal and that you are not wasting your time on outdated strategies.
11) Know When To Stop :
Sometimes, a site is so badly affected by negative SEO that there is no way to get it back to its former glory. In these cases, it might be worth letting go and starting again with a fresh site.
This can be a painful experience, but sometimes it’s better to cut your losses than to waste months trying to fix something which simply cannot be fixed.
12) Analyze Your Competitors:
The best way of avoiding falling into the same traps as your competitors is to analyze them carefully.
By looking at what they have done well and what they have done poorly, you can make sure that you are not making the same mistakes yourself.
13) Keep Up-To-Date:
If you want to succeed online then one of the most important things for you to do is keep up-to-date with all of the latest online marketing strategies.
This means reading blogs like this one regularly so that you are always in the know.
14) Use A Good Hosting Service:
A good hosting service is absolutely essential for SEO success. You want a hosting service that has good uptime, fast load times, and a solid reputation.
If you use a poor quality hosting service then your website may get penalized by search engines and it could even be shut down completely.
15) Create An About Page:
This is an important step that many people overlook. The about page is the equivalent of a business card for your site and it’s something that can help to boost traffic from search engines as well as convert visitors into customers.
16) Use An Outbound Link Builder:
One of the most effective ways of building up your backlinks is to use an outbound link builder.
These tools allow you to find relevant websites to which you can link so that you are not just getting backlinks from irrelevant sites.
17) Use Social Media:
Social media platforms such as Facebook, Twitter, and LinkedIn are great places to get links from because they have so much traffic coming through them on a daily basis.
The downside with these platforms is that they are incredibly competitive, so it’s important that you work hard in order to get your content to rank well.
18) Create A Unique Selling Proposition:
A unique selling proposition is something that you must have on your site if you want to succeed online.
This is an important part of your marketing strategy and it’s something that sets you apart from the competition.
19) Use A Good Keyword Tool:
A good keyword tool can help you to find keywords that are relevant to the products or services that you offer and which have a good volume of search traffic.
You can then use these keywords in your content so that you can start bringing in more visitors from search engines.
20) Use Quality Content:
If you want to succeed with SEO then the most important thing for you to do is focus on producing quality content.
Good quality content will not only attract visitors, but it will also help to boost your rankings on search engine results pages (SERPs).
21) Use Video Marketing:
Video marketing has become more popular in recent years and it’s something that almost every business should be using now.
Even if your business doesn’t sell a product or service which lends itself well to video marketing, it’s still worth using video as part of your overall strategy because it can help to increase the amount of traffic that you get to your site.
22) Make Sure You Have A Mobile Friendly Site:
If you want to succeed online then it’s vital that your site is mobile-friendly. Not only will this make it easier for mobile users to find what they are looking for, but it will also mean that you can rank well in search engines because Google gives preference to mobile-friendly sites.
23) Use Social Bookmarking Sites:
Social bookmarking sites can help you to promote your content for free and they are something that almost every business owner should be using now.
It’s a good idea to use a number of different social bookmarking sites so that you can reach as many people as possible.
24) Try Out Guest Blogging:
A guest blog post is a great way of getting your name out there and it’ll also help you to build more backlinks.
The trick with guest blogging is not just about getting links from other websites though; instead, it’s all about providing useful information which is going to be interesting enough for people to want to share with their friends.
25) Use Google Alerts:
Google alerts are an easy way of keeping up with your competitors and it’s something that you should try out.
You can set up alerts for your own business so that you get a notification whenever someone has mentioned your brand on a blog or in an article.
This is something that is going to be really useful for monitoring what people are saying about your brand, but it can also be used to find new opportunities and identify potential threats.
26) Use Facebook:
Facebook is one of the biggest social media sites online today, but many people still don’t realize just how powerful it can be for SEO.
If you have a Facebook page for your business, then all of the content which you post there will help to boost your rankings in search engines because Facebook shares are treated as votes by Google.
27) Create a Mobile Website:
If you want to make sure that you are going to rank well in search engines, then you need to make sure that your website is mobile-friendly.
This doesn’t just refer to having a responsive design either; instead, you should create a separate mobile version of your site which is optimized for smaller screens.
28) Get Reviews And Testimonials:
Getting reviews can be really useful for boosting your search engine rankings because people trust other people more than they trust businesses.
If you can get a number of reviews from genuine customers who are happy with the service or products that they received from you, then these reviews will help to convince other people of the same thing and will encourage them to do business with you too.
29) Create An FAQ Page:
Creating an FAQ page can be something that helps both your visitors and search engines find the information that they are looking for.
You should make sure that your FAQ page is relevant to your business and contains a number of questions that are commonly asked about your product or service.
30) Start a Blog:
If you want to boost your rankings in search engines, then you should consider getting a blog.
Blogging can be a great way to connect with your customers, but it’s also going to help with SEO because each time you publish a new article on your blog, Google is going to send out another link back to one of the pages on your website.
