Adding PPC Campaigns to Your Digital Marketing Strategy

A pay-per-click campaign is an online marketing process that involves using only paid ads to attract qualified prospects. This method is a great way to target a specific audience, making paid ads work exceptionally well for new businesses that lack the brand awareness that makes other inbound marketing tactics effective. 

PPC campaigns will complement your digital efforts sufficiently, and using them together gives you higher chances of converting traffic.

How PPC Campaigns Benefit Your Marketing Strategy

In addition to serving as highly effective traffic sources to your website, PPC campaigns often have very little competition for their keywords. This means that you can bid very low for your advertising terms to get plenty of traffic without spending a lot of money. 

PPC campaigns are also precise, and they are easy to track. As a result, they are straightforward to optimize, so you can quickly determine which keywords and ads are working and which aren't.

Effective Ways You Can Improve Your PPC Campaign Efforts

PPC ads also give you an easier way of tracking and optimizing your results. They are often split up into numerous smaller ads, making it possible to easily evaluate which ads are working best and improve your results. 

Learn to optimize your campaign with these tips:

Consistently Update Keywords

You should update keywords in your PPC ads regularly to make sure that they stay relevant to the traffic you are targeting. The idea is to continually expand and diversify your keyword list as you continue to target new and different audiences with your ads. 

Use analytics to learn which search terms your audience uses and which keywords you should include in your ads.

Optimize Your Website

You'll also want to make sure to optimize your website for conversions. This will ensure that once you start attracting traffic, you have a smooth path forward to get them to the next stage of the sales funnel. A website that runs well is a good place to start.

Create Landing Pages

Set up a landing page that matches the ad you are running. If it's a certain product or service you are offering, make sure that the landing page is created to easily and clearly take visitors to the product or service in question. 

Consumers are more receptive to call-to-actions after clicking an ad they're interested in, so take advantage of that for better conversion rates.

Take Advantage of Local SEO

Local SEO is a type of SEO intended to help businesses and websites rank higher in local search results. There are great opportunities in search engine optimization when you focus on your local vicinity first. 

Deliver on your promise, and you'll earn loyal customers within your local community.

Conclusion

PPC campaigns are an important part of any digital marketing strategy, and they should be an integral part of your efforts to grow your online presence. Through PPC advertising, your business can reach new and potential customers in a matter of minutes. Take advantage of this method and develop a stronger digital campaign.

Work with us to create effective PPC campaigns in Fresno, CA, to land you relevant traffic and increase your conversions! Our digital marketing specialists at Egility Digital will assist you with all your digital marketing needs. Contact us today!