In today’s online marketplace, a business’s goal is not to make as many sales as possible but to bring as much visibility to your brand. Virtual clout is a requirement to make customers notice your online presence before you even make a sale. This is where search engine optimization (SEO) comes in.
SEO is one of the many content marketing services that leverage specific keywords netizens browse on search engines for a particular query. It can be about relevant information, a product, or a service. A digital marketing agency hired by a company will utilize one or more of these keywords on their website, so their page appears as a top search result.
Keywords are short-form (best burger joint) or long-form (where to buy acid-washed jeans California). They say the shorter, the better since it leads to results faster. But, if short-form phrases are already dominated, longer keywords are all you’re left to work with.
This doesn’t mean you’re left with online scraps, however. There are benefits to long-tail SEO keywords you probably didn’t know about. We’ll go through them today, along with why they should matter to your business.
They’re More Affordable
Since short-form keywords are in higher demand, a digital marketing agency charges higher rates to use them in their campaigns. On the other hand, long-form keywords are cheaper and will cost less in your marketing budget. If applied successfully, your ROI could be higher since you spent less on content marketing services.
They Hit Two Birds with One Stone
Long-term keywords are not just isolated search phrases. They sometimes envelop a short-tail keyword within its copy. The term
where to buy acid-washed jeans California
may also cover the shorter
where to buy acid-washed jeans or
jeans California.
Without even knowing it, your longer search word could indirectly bring customers to you just because it also covers two or more shorter keywords! You gain even more visibility with customers while paying for only one search term!
They Stimulate Creativity
As mentioned in the above intro, long-form keywords tend to be more specific concerning a customer’s query. They’re not just looking for a particular product or service; they’re also looking for where they can find it or what type they need. This specificity gives content marketing services more leeway to generate potential topics that address specific pain problems.
For instance, if you carry acid wash jeans in your clothing line and you’re in California, your digital marketing agency can develop an article listing the different styles of denim pants and where they can be found in California. The subpoint on acid wash jeans can then hyperlink to your online store, which is in the locale customers are searching for!
Tl;dr, long-tail keywords make it easier for marketers to create specific content and potential customers to visit a particular brand: yours!
They’re Future-Centric
As online browsing continuously evolves from manual screen searches to voice-assisted online queries through Siri, Alexa, and other digital assistants, long-tail keywords will become the future of search engines.
With customers getting used to verbalizing their searches instead of typing them, digital assistants require conversation-like terms to activate their search. Therefore, saying
best burger joint will not generate the best options, but speaking
best burger joint in my area will! Long-term keywords mimic conversations, making them better for content marketing services and a digital marketing agency to future-proof their clientele.
In Closing
We hope these benefits encourage you to invest more in long-tail keywords down the line, mainly since Google reported
27 percent of the world’s population uses mobile voice search. Speak to a professional digital marketing agency about this potential to see how it can boost your business’s growth and prepare it for the future!
In need of a
digital marketing agency that can improve your SEO campaigns and mobile responsive website for online customers? Reach out to Egility Digital now! We’re based in Fresno, California, and provide various marketing solutions to make your company stand out from the rest! Schedule a call with us today!
