How Your Business Can Grow with a Facebook Ad Campaign

Any seasoned marketer will tell you that buying ad space on Facebook can help your business grow exponentially. It allows you to target appropriate audiences and get high click-through rates while also being relatively cost-effective.

In the following paragraphs, you will find guidelines on Facebook advertising 101. Read along to know how to get started. 

Set a Proper Budget

If you want to run an effective marketing campaign, you'll need to budget carefully. Failure to track the progress of your ads and prepare ahead can result in significant overspending. Note that  Facebook ad space isn't only given to the highest bidder. Because Facebook wants to give relevant experiences to all of its users, it bases ad value on quality and relevance for each user.

Define Your Key Performance Indicators (KPIs)

This is where you decide what you hope to achieve with Facebook ads.  You must develop a set of KPIs for your goals and regularly monitor how well the campaign is doing using these measurements, whether you're seeking for excellent ROI to help your company grow or you're looking to raise brand awareness and increase site traffic.

Choose the Correct Ad Placement

You can choose where your advertising appears. Facebook's right-hand column, newsfeeds on mobile devices, newsfeeds on desktop devices, Facebook Messenger, Instagram, Instagram Stories, Instant Articles, and Audience Network are among the options available.

Where you place your ads can affect how much they cost and how well they function. Desktop advertisements are 534 percent more expensive than mobile and Audience Network ads, according to a recent study. However, they yield considerably more conversions. While it may be tempting to place lower-cost advertisements, you may need to buy more of them to achieve the same engagement rates as desktop ads.

You must also consider your audience's habits when deciding where to post your ad. If you have a lot of senior consumers, for example, Instagram might not be the best option. Alternatively, the best method to figure out the right, high-performing ad placements is to experiment with several options and study the results.

Be Smart about Targeting Your Audience

When it comes to Facebook advertising, your target audience is everything. If you get it correctly, your conversions will skyrocket. If you fail, you'll end up wasting valuable marketing funds. You have to decide who your ideal clients are before creating an ad. 

For example, if you’re selling skincare products, your ideal audience is women between the ages of 35-44. It can be tempting to reach out to as many people as possible, but this will just end up wasting your money. On the other hand, targeting an extremely narrow audience can result in you missing out on a large number of possible conversions.

Before launching a Facebook ad campaign, extensively research your target group using customer surveys and social media insights to establish relevant user personas. An online marketing company providing Facebook ads services can do an efficient job of this for you.

Conclusion

Facebook is the world's largest social network, with over 2.85 billion active monthly users. If your marketing team hasn't yet implemented a Facebook ad strategy, you could be missing out on a large number of prospective leads.

If you’re looking for a digital marketing agency based in Fresno for your business, Egility Digital can assist you with all your marketing needs. Our services include SEO campaigns, customized PPC campaigns, and mobile responsive website design solutions. Contact us today to set a consultation.