The Best Marketing and Advertising Agencies in Fresno CA

What to Look for in a Fresno California Full Service Advertising Agency

 
When looking for a marketing or advertising agency, it's important to look for qualities that are important to you. A marketing agency should be able to provide great services at a reasonable price, have an ample number of years of experience, and be able to help you with your specific needs.

Additionally, it's important to look for a digital advertising agency that is reputable and has a good name in the industry. This will ensure that you're getting the best possible service and that your business will be seen as highly respected by other businesses.

Find a traditional or digital marketing services agency that will take time to understand your unique needs and recommend the right products and services to help your small to medium-sized business grow.

 When looking for full-service advertising agencies in Fresno, although the name says full-service marketing agency you should always ask about their expertise as most agencies have strengths and weaknesses.

The best advertising agencies in Fresno CA will take time to learn about your unique needs and recommend custom solutions.

Marketing strategies should not consist of one size fits all methodologies.

Types of Advertising Agencies in Fresno CA

Depending on the type of advertising you're looking for, there are different types of agencies that you can turn to. We've broken down the two main types of marketing agencies in Fresno California below...

Digital Marketing & Social Media Marketing Agencies

Advertising agencies that specialize in digital marketing and social media marketing are probably the most common type.

They will help you develop a strategy for your online presence, build an online network, and market your business through social media marketing.

They can also help you design a website that is both user-friendly and aesthetically pleasing.

There are many benefits to working with an agency like this, including greater exposure through social media platforms and the ability to develop a strong online presence for your business.

You might also want to consider hiring a digital marketing or social media marketing agency because they'll be able to work with different social media platforms such as Facebook, Twitter, Pinterest, or Instagram depending on what types of services you need.

Additionally, if you want your company's name and logo featured prominently on all of these platforms at once, then this is something that a digital business marketing agency can do for you.

A full service digital agency should provide solutions such as web design and development, search engine optimization, PPC advertising, Facebook and Instagram ads, directory listings, social media marketing, content marketing, and so much more.

Again most digital marketing agencies have their strengths and weaknesses. They may offer everything, but find out what they specialize in.

Traditional Advertising Agencies

Another type of advertising agency that is different from social media marketing is one that specializes in traditional advertising methods such as radio spots or newspaper ads which have lost some popularity in the metropolitan areas today due to the power of Google, Facebook, and other platforms that have risen as the marketing platforms of choice.

Unlike digital marketing agencies which integrate many different channels into their services like email marketing and website design, traditional advertising agencies focus on print advertising. Print advertising agencies will help you with radio ads, newspaper marketing strategies, billboards, and more.

Although digital marketing services are the top choice for most business marketing services, traditional marketing services still have their place for the right businesses, in the right cities, with the right clientele.

Again, when working with the best marketing agencies in Fresno, they should not pigeonhole their marketing services or process.



The goal should be to produce maximum ROI for your business. Sometimes that takes out-of-the-box thinking and strategy.

The Best Web Design Agencies in Fresno CA

The best advertising agencies will take a holistic approach to modern marketing. Modern marketing should never exclude what works for something that although shinier, doesn't get the job done.

For instance, if our web design looks great but doesn't convert visitors into customers, what's the use?

The best business web design marketing agencies will pair modern design with high functionality. Online marketing is a powerful vehicle to grow your business, make sure when hiring a creative agency that they also have a sales or results-based mindset.

Many times branding or creative agencies will get lost in the creative and forget about the end goal.

When looking for a web design agency in Fresno, make sure they have experience with mobile, tablet, and desktop responsive websites. Most users coming to your website due so from a cell phone. If your desktop website looks great but your mobile website does not, most of the potential clients that come to your website will leave right away.

You will also want to make sure that the web design agency in Fresno understands and knows how to implement SEO or search engine optimization strategies to rank your website on the first page of Google. What is the use of having a website if no one can find it?

I can't tell you how many websites we have had to fix due to poor or no SEO strategies implemented on a business website.

We have seen businesses charged eight thousand dollars are more for their web design to not even have meta titles or descriptions coded into the backend of their website.

You may ask what's the big deal? Or what are meta titles and meta descriptions? Meta titles and descriptions are how Google recognizes what your site is about. If you have poor written or even worse no meta titles or descriptions you are basically not existent to search engines.

And that's just the beginning of search engine optimization. There is so much more that goes into a great web design that you cannot see with the naked eye.

When looking for a website design company or agency in Fresno or any other place for that matter, make sure they have a performance and sales mindset from the get-go and a comprehensive understanding of how SEO really works.

What You Can Expect From An Advertising Agency

Once you've chosen the type of advertising agency that best suits your needs, the next step is to figure out what services they offer.



You can expect to pay a flat fee for the services they provide such as designing a website or developing a marketing strategy.

Or you may get paid on an hourly basis depending on the project at hand. Depending on how much time they spend working on your account, this may also determine how much money they'll charge for their services.

The final thing you should consider is whether or not there are any other costs associated with hiring them. This includes things like travel expenses for clients who come from out of town and equipment rental fees for those who use social media platforms such as Facebook and Twitter at their offices.

All of these things will be discussed during the initial consultation so if this is something important to you then it's best to discuss it with the agency before signing any contracts so there aren't any surprises later down the line once work begins.

A great advertising agency will fully disclose its project delivery process. If you are coming to the marketing agency in Fresno for web design, ask them what their current turnaround time is on web design.

Also, ask the web design agency about hosting and maintenance fees and if their hosting fees include a domain and SSL certificate.

Quality of Services

One of the most important things to consider when choosing a marketing or advertising agency is the quality of services and prices.

You want to be sure that you're getting a good deal on top of great services. One of the most common complaints about marketing and advertising agencies is that they often overcharge. By doing your research, you can find agencies that offer excellent services at a great price without overspending.

We don't recommend going with the cheapest digital advertising agency in most instances. Go with an advertising services agency in Fresno CA that is performances based and offers competitive pricing.

For instance, if you are needing social media management marketing, you will want to know the quality of content that the social media management service provider provides.

Your brand strategy is of the utmost importance and many times a cheap agency will offer cookie-cutter recycled social media marketing posts that will not generate any engagement.

So although you are spending less money on social media management, you are actually losing money because your social media marketing implementation is not working.

It's important as a local business to represent your brand well. We live in a rapidly changing world and the best advertising agencies adapt to the changes and maximize ROI.

Staffing and Company Backgrounds

There are many marketing and advertising agencies in Fresno CA. However, not all of them are created equal. Some agencies are less well-known, so you may have to do some digging to find what you're looking for.

That doesn't mean that a marketing agency couldn't be a great choice for your business. Sometimes the best are a little hidden. Sometimes great agencies are so focused on working for their clients that they often give up on their own marketing efforts.

Make sure to do your research before choosing an agency. You should also look into the backgrounds of the people who work at the agency. If an agency has a history of lawsuits, you may want to reconsider hiring them.

Look for an agency that is transparent in its offerings, services, and prices.

Areas of Expertise

 
When looking for a marketing or advertising agency, it's important to think about the area of expertise that the agency will be able to offer.

This will help you to find an agency that is best suited for your specific needs. For example, if you're looking for a marketing agency that can help you with website development, then you'll want to look for an agency with a strong website development background.

Similarly, if you're looking for a marketing agency that can help you with social media marketing, then you'll want to find an agency with experience in social media marketing.

If you are looking for a digital marketing agency to rank your website on the first page of Google, you will want an agency that has experience in search engine optimization and Google ads.

Find out if their expertise is in inbound marketing services or outbound marketing services. If you are needing graphic design make sure the agency has a strong creative group to deliver top-level graphic design.

If you are needing marketing research, make sure they have experience in consumer research.

Again there are plenty of marketing agencies to choose from in Fresno California. We promise you, what you are looking for is available locally. You do not have to look outside of Fresno ca to find what you need.

Whether it's inbound marketing strategies, social media management, search engine optimization, graphic design, web design, media strategy, or an ad agency, you will find what you need in Fresno CA.

Conclusion

Finding a marketing or advertising agency in Fresno CA can be difficult. However, the tips listed above should help you to find the perfect agency for your needs. If you have any questions about this article, please feel free to contact us.

Egility Digital Marketing is a national full-service agency based in Fresno CA. We specialize in customer-grabbing web design, search engine optimization, content marketing, and PPC advertising.

We are a local family-owned business that is all about results. Schedule your no hassle strategy consultation call below.