Ranking your website on Google is one of the biggest ways to level up your incoming traffic, leads, and potential clients on your website. It's essential to any digital marketing campaign.
The problem is, not only is it hard to rank your website on Google, it takes a tech-savvy mind and a strategy that has been built from failure after failure until finally seeing some wins.
We are talking about blood sweat and tears. There is no skipping the process with ranking and keeping your website ranked.
If you are ready to take on the challenge and be part of the small percentage of businesses that actually ranks their website, then this is for you. (Don't worry, we can do the hard work for you.)
I am going to show you what is required to rank your website on Google and how to do it with little to no struggle, okay some struggle, but I promise it will be worth it!
So grab your cup of coffee, and let's get started down the long long road of SEO. Don't worry I will help you make it shorter.
Let's start with the basics. What is SEO?
SEO stands for Search Engine Optimization. If you already knew that, and you don't work or own a digital marketing agency, bonus points for you!
It is the process of optimizing your website so it can rank better on Google, Bing, and other search engines.
Doesn't sound all that exciting, does it? Well, believe it or not, SEO is a very exciting industry that has been evolving since the beginning of the internet.
The thing about SEO expert services is there are always new strategies and tips to try to rank your website higher on the search engines.
That is why people like me who own a technical SEO agency nerd out on this stuff all day long.
As Google changes its algorithm, you as a business owner or someone looking to promote their brand needs to stay up to date so you can continue ranking well in Google.
This is why SEO is such an exciting industry because if you don't stay up-to-date with SEO you can lose traffic and leads from people searching for your product or service online.
This can sound like a bad thing, but in reality, for people like me, it just means that if I catch you slipping on your SEO game, I am going to maximize the opportunity to rank my clients' websites on premium keywords that you may have dominated for years.
The truth is most companies that want to grow online hire SEO consultancy services to get them ranked, then once the SEO provider gets the business a few rankings, the company discontinues their SEO services.
The truth is SEO is all about the long game and if you do it right the ROI is so great you will never want to stop your SEO campaign.
Why on-page SEO is vital for your business
Beginning with keyword research creates the right foundation for any website. There is nothing better than starting from scratch and building a website that is rich in on-page SEO right off the bat.
It's an SEO companies dream to start from the beginning because undoing bad SEO strategies is a lot harder than starting out right at first.
but no worries if you have a website that is SEO confused, we are SEO ninjas and enjoy hard tasks, especially making those hard tasks look easy.
What matters more than ranking is ranking for the right keyword. You don't want all traffic to come to your website, you want the right traffic to come to your website.
The SEO industry has been around for a long time, and as a result, there are a lot of myths out there.
One of the biggest myths is that keywords in your meta tags or website content don't matter anymore.
While it is true that meta tags and keyword stuffing don't work anymore to rank your website, the truth is on-page SEO still matters today more than ever.
You need to have the keywords that you are trying to rank for in your meta titles and descriptions. Every page needs a title and description.
Believe it or not, some of your fancy website designers did not even add titles or descriptions to your website.
They basically set you up to never rank on Google. So here you are sitting around with a stunning-looking website that no one will ever look at.
If I were you, I would talk to your web design provider right away and make sure that on-page SEO is included in your package.
If not, reach out to someone reputable such as ourselves to get the job done right.
Once you have your titles and descriptions you want to make sure your content on each page is reflective of those titles and descriptions.
I don't know how many business owners I have spoken to that want to rank for a specific keyword, and their website does not have that keyword on their website anywhere.
Keyword consistency is key throughout your website. If you would like to see if your on-page SEO has been taken care of, request your free SEO audit now at the bottom of this blog.
Off-page SEO strategies
Off-Page SEO strategies are what we call the strategies that are done off your website.
These are the things you have control over and that you can do to make sure your website is showing up in Google for specific keywords.
There are many different off-page SEO strategies, but these are the 3 main ones:
1. Social Media Marketing - A lot of businesses do not understand how social can help their organic search rankings. They go hand and hand.
2. Local Citations - This is a strategy where you will contact local directories to get your business profile listed on their site. You need to make sure that your NAP (Business name, address, phone number) are accurate on each citation site. If you have outdated information, this can hurt your rankings.
A citation service can help you get listed and make sure your information stays current and accurate.
3. Blogging - Content, content, content. People want content! Make sure to blog regularly, but don't just do it for fun, have a strategy behind it.
We will talk about the most important off-page SEO strategy (Backlinks) in the next section.
High authority backlinks (It's like influencer marketing on steroids)
Nothing can compete with high authority backlinks. They take time to get but oh they are so worth it. Link building is one of the most important part of any SEO strategy.
Building your backlink profile is so important, especially for long-term SEO results. You can't get away with building thousands of backlinks in a day, or even a week. It takes time.
I promise you on this one, it's worth hiring a marketing company for this one. Hiring someone within your company to do this work will almost always cost you profoundly more and the results will be underwhelming.
Sometimes it's best for all of us to stay in our lane. Like we don't try to tell you how to cook at your restaurant. We wouldn't know where to start! In the same way, you can lean on years of expertise to cut your marketing costs and maximize your ROI.
We can show you case study after case study showing how hiring an expert SEO agency can change the game for your online presence.
Okay enough of that, let's get back to the basics of off-page SEO strategy.
If you want to rank for competitive keywords, you will need a large backlink profile. Here are some things you can do to build your backlink profile:
1. Guest Posting - Guest posting is when you write an article for another website, and they publish it on their site. You then link back to your website/blog in the author bio section of the blog post.
2. Blog Commenting - This is when you leave a comment on another blog post, and then link back to one of your own blog posts in the comment section of that post.
There are many more strategies to building out your backlinks, but we don't have time for that today.
Check back soon for an entire blog article on each of the topics mentioned in today's blog plus we will be talking local SEO in a blog coming soon!
Talk about low-hanging fruit! Local SEO is where it's at right now. Check back soon for more valuable articles about SEO and local SEO strategy.
Conclusion
If you are not on the first page of Google in your region for your industry you are basically non-existent. Your marketing strategy needs to have SEO in it, period.
Only one percent of Google searches go to the second page of Google. If you are serious about your business, you should get serious about SEO. You are probably wondering how much it costs?
The truth is the range is vast, but at Egility Digital we want to produce astounding value in all of our marketing services.
We have a passion for helping the little guy. So if you have the will to succeed we have the way! We work with small businesses and large corporations.
Fill out the form below or
Call, text, email, or chat with a live team member today to get your free website
SEO audit and to get started on ranking your website organically through SEO.
Egility Digital is a national end-to-end sales and marketing agency based in Fresno California.
If you are ready to start winning online, contact us today. When you win we win. It's truly that simple.
