You’ve probably heard that SEO is the best way to increase your search engine traffic, but many people don’t know how to do it. You can read article after article with tips and tricks on how to rank higher in Google search, but it doesn’t make much sense until you see it in action.
In this post, we’re going to walk you through some of the most effective ways to boost your business to ranking on Google so that you can reap all the benefits of increased online visibility.
There is nothing more powerful online than ranking on Google in the organic results. Nothing beats organic traffic that comes from being found on the top results of Google. With these simple steps, you will have an easier time ranking higher in Google search and boosting your business success.
Boost Your Business to the First Page of Google
I know you are probably thinking, just show me how to rank on the first page! Although SEO ranking utilizes complex strategies at times. today we will reduce this guide into the foundation of ranking for SEO in its simplest forms.
The steps in this post will be easy and require little effort on your part. The first thing you want to do is conduct some good keyword research. This is a must when it comes to SEO, but can also be helpful if you’re using any other type of digital marketing strategies such as Google ads or any other PPC marketing.
With keyword research, you’re going to figure out what people are searching for when they come across your site. For example, let’s say you’re a plumber from Virginia Beach and your website is www.virginiabeachplumbers.com.
One of the important keywords that we would recommend targeting would be “Virginia Beach plumbers.” You would then use that search phrase as one of your keywords in the content on your site so that people who searched for that phrase would find your website instead of someone else's.
You can find even more information about how to rank higher in Google search by reading this article all the way through!
There are many platforms that can help you select the correct keywords, but we recommend partnering with a vetted digital marketing agency that specializes in SEO services.
Step 1: Keyword Research
It’s important to know what people are actually searching for when they want your type of product or service. Before you can rank high in search engine results, you need to make sure that you have the right keywords.
You can start by typing keywords into Google’s Keyword Tool. You will be prompted with some suggestions based on other popular searches in your industry and you can use these as a guide.
For example, if we wanted to sell dog food, we could type “dog food” into the keyword tool and Google will give us some related keywords like “puppy food” or “healthy dog food.”
It is important to note that it is also possible to get specific with your search words by adding phrases like “healthy dog food for puppies under 10 pounds" so that you are targeting the best audience for your products or services.
Step 2: Create a Blog Post for Your Targeted Keyword
Once you’ve done your keyword research, you need to create a blog post for your targeted keyword. When someone types in the search box on Google and hits “enter,” Google will show them the posts that are the most relevant to their search query. It works best when you create a blog post that is optimized with the keyword you want to rank for.
For example, if I were trying to rank for "online marketing," I would create a blog post about how to grow your business with online marketing tactics. The headline of this article would be something like "3 Ways Online Marketing Will Boost Your Business."
After making sure that my content is well-written and relevant, it would be time to publish my article on social media channels.
For local businesses, it important to include local keywords to help ranking you website on Google regionally.
Step 3: Add Meta Tags and Keywords to Your Website's Content
Once you’ve done your research, it’s time to implement the changes on your website.
Meta tags are HTML codes that are placed in the head section of a web page and give search engines more information about the content on the page. This helps search engines better understand what each page is about so they can rank them appropriately. When writing meta tags, be sure to include a keyword or two that you want to target with your SEO efforts.
Here's an example of a good meta tag:
Meta Title: How to Get Your Business on the First Page of Google
Meta Description: Learn about the importance of SEO for your business and how our free audit can help you get there.
Step 4: Optimize Your Images
When you upload an image to your website, make sure it’s optimized so that it can be found in Google Images. There are many ways to optimize an image, but the most important thing is using keywords in the file name.
The best method is to use descriptive words and phrases that people would search for when they’re looking for images related to what your business does. If you run a pet store, for example, then the phrase ‘dog breeds’ would work well in the file name.
You should also include keywords in the title and alt tags of your image.
Step 5: Add Social Media Icons on Every Page
Adding social media icons on every page is a crucial step in getting your business to the first page of Google. If visitors can't find you on social media, they are less likely to convert into customers. Even if people don't follow your account or like your posts, they may still visit it for more information about what you have to offer.
If you don't include social media icons on every page, be sure to call them out in major places like the header and footer. If possible, also make them clickable so that people can quickly share content without needing to type anything else.
Beyond that, always include your NAP (Business name, address, phone number) on every page of your website. We suggest the footer of your website.
Make sure your NAP matches your Google Business Profile on Google Maps. This will help Google connect all of your pages to your business and increase your rankings on the search engine results page.
Conclusion
Remember, it's not enough to just have a website that is optimized with keywords and the right content. You also need to be active on the web and promote your content through social media.
By following these simple steps, your business will be well on its way to reaching the first page of Google so it can start generating more traffic and leads for your business.
Egility Digital is a national full-service sales and marketing agency based in Fresno California. We offer high-performance
SEO services. To get your free SEO audit and see where we can help,
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