Have you ever tried searching for a heating and air conditioning company website only to find pages of outdated, unhelpful information? Imagine all the customers that have given up, or worse, found someone else.
The days of print brochures and business cards are over! If you want to stay competitive in this digital world you need a beautiful site with optimized content, social media integration, and an engaging user experience to pull people in.
Home Services website design is unique on its own and can not be duplicated from another industry. Here are some tips and HVAC marketing ideas to help you design a great HVAC site so people will come back for more.
The Basics of Great HVAC Industry Website Design
To create a great site for your HVAC business, you need to keep these three things in mind:
-Keep it simple. Make sure the design is easy for people to use and that any important information is visible on the home page.
-Offer clear contact information. This can be done with an email form or phone number so customers can reach you easily.
-Be consistent with branding. Your site should have your logo and colors, as well as a cohesive feel throughout the design.
To design a great site, make sure it's:
-easy to use
-visually appealing
-engaging
-consistent with branding
Content and Marketing on Your Site
The first step to a successful website is high-quality content. This means having fresh, engaging content that is relevant to your customers.
You want to make sure you are posting new content regularly so people will come back to your site often. You can also use your blog as a way to drive traffic back to the site by linking it on social media and in your email newsletters.
Marketing on your site is also key. You should have an easy-to-find section for all of your contact information, including phone number, address, hours of operation, and more.
You should also include an "About Us" page where you can share important details about your company with visitors such as what sets you apart from other companies in the industry, awards and accolades you have received, and testimonials from happy customers.
Create a Website That Works for You
The best HVAC website designs are usually ones that help the business owner rather than the designer. It's not about adding every possible feature and function. It's about giving your visitors what they want and then getting them to contact you so they can receive your HVAC service.
Some of the most important features on a site are contact information, social media integration and an engaging user experience. Your content should be optimized for search engines so users can find you easily and it should be updated regularly with fresh, relevant information.
You also need to have a content management system that is easy to use so that your team can keep your site up-to-date without needing outside assistance and allows pages to be indexed by search engines quickly. If you don't have a website already, check out our blog post on how to get started with website design here!
What to Include in Your Site
The most important considerations for a website are that it is fast, looks good, and has the right information.
A well-designed site will help you reach the widest audience possible with your message.
It should include:
* A strong tagline
* A logo that matches your brand
* All of your contact information at the top of the page
* A list of all offices/locations, including phone numbers and hours
* An "about" page about who you are and why you're different from other companies in your industry
* Photos or videos illustrating what you do
* Easy to find links to social media profiles
Content that Works to Engage Customers
Content is the backbone of your website and you need to have quality content to provide engaging experiences. Here are some tips for HVAC website content:
* Include a brief description of what you do, the services you offer and your contact information
* Offer blog posts that discuss heating and air conditioning topics
* Share articles that expand on the topics in your blog posts
* Answer common questions about your products or services in FAQ pages
* Showcase a gallery of beautiful homes with equipment installed
Social Media Optimization
Social media optimization (SMO) is key to the success of any website. SMO brings your site to life with text, images and video to help you share your message and build a community around your products or services.
The good news is that SMO is easy to do, as most social media sites provide built-in tools for adding content. Setting up your business page on Facebook and Twitter is a great way to start.
Once you've done that, simply use these networks' built-in features like "Share" and "Follow" buttons to post new content from your site onto these social networks.
Facebook Marketing
Facebook marketing is a great way to promote your HVAC business and connect with potential customers. It’s free and easy to set up, and the best part is that you can target your audience based on location, age, gender, interests and more.
You can use pictures in your Facebook ads because people respond well to photos. The better quality the photo you post, the better chance of someone clicking on it.
LinkedIn Marketing
LinkedIn is a popular social media platform that can be used for marketing, but many HVAC companies don't know how to use it. It's important to have a LinkedIn page and post consistently. You can also utilize the search resources of LinkedIn to find your ideal client.
For instance, if you are a commercial HVAC contractor, you can search for owners, presidents, and CEOS in the industries you serve. After finding them you can add them to your network and start a conversation.
LinkedIn marketing for HVAC contractors is very underutilized and is a hidden gem if you know how to leverage the platform.
What NOT To Do On Your Site
-Don't forget to include a contact form!
-Don't make your site too cluttered or busy.
-Don't forget to include an FAQ page.
-Don't forget to add in location details, like the address and phone number.
Conclusion
We hope this guide has been helpful in getting you started with your HVAC website.
The world of HVAC is a complex one, and it can be a challenge to find the best HVAC company for your needs. Our goal is to arm you with the knowledge you need to find the right HVAC company for your needs, as well as provide the tools to help you make the most of your new site.
As you can see, there is a lot to consider when it comes to designing a site for your company.
Budget is an important consideration, as well as the time you have available to invest in your site. We hope that this guide has helped simplify the process of designing a site for your business.
Egility Digital is a national sales and marketing agency based in Fresno California. We design high-performance
HVAC websites and home services websites. Call, text, email, or chat with a team member now to get started on designing your website!
